Building scalable products with engineering, AI and business strategy.
I believe great products are built when business goals, engineering excellence, and user experience align.
Over the past 18 years, I've led product initiatives across e-commerce, logistics, enterprise software, cloud infrastructure, and AI-powered solutions.
My career started as a software engineer before evolving into product leadership, giving me the ability to bridge executives, designers, and engineering teams — translating ambitious vision into shipped, measurable outcomes.
I don't just manage roadmaps. I architect systems, write code when it matters, and ensure every product decision is backed by data, user insight, and technical feasibility.
Driving the RedMart Seller product roadmap and logistics integrations. Leading key Seller Center initiatives including Seller Onboarding, Master Product, and performance dashboards. Utilizing AI with QoderWork and Alibaba AI app builder for product documentation and monitoring.
Led end-to-end project delivery managing scope, timeline, cost, and quality across multiple product and system initiatives. Coordinated cross-functional teams including vendors, developers, and designers while overseeing technical architecture and infrastructure planning.
Led end-to-end development of cross-platform mobile applications and backend API services. Integrated features such as notifications, geolocation, NFC, and secure data encryption. Managed cloud infrastructure and deployment on AWS.
Developed internal ASP.NET web systems using C#, PHP, CodeIgniter, jQuery, jQuery UI, Google Maps, Geolocation, SAP Connector, KML, and .NET 3.5. Created RFC applications at SAP. Built internal systems for hotspot monitoring, site yield potential, and planter dashboards. Handled internal server configuration with IIS and Windows libraries.
Developed BlackBerry applications with Java, BlackBerry SDK 5.0, geolocation, notifications, and file handling. Built internal and external web-based systems using CodeIgniter PHP framework, jQuery, jQuery UI, Google Maps API, and Facebook API. Managed Mikrotik, LAN, AWS EC2 instances, and firewalls. Handled production and development server configuration (Nginx, MySQL, Memcache).
Managed cloning, installation, system patching, and configuration of 1,300 PCs with a 12-person team. Administered Linux Ubuntu servers, Windows Server 2003, NetWare, and Mikrotik configurations. Handled LAN and Cisco 3750, 2950, and 2960 device configurations. Taught and created exams for algorithms, data structures, object-oriented programming, database design, data warehouse, and Linux operating systems.
Products I've designed, built, and shipped — not just companies I worked for.
Onboarding new marketplace and retail products was time-consuming and heavily dependent on manual processes. This delayed product launches, increased operational workload, and slowed sellers' time-to-market.
Product Owner
☑️ Defined product strategy and business requirements.
☑️ Collaborated with business and engineering teams to deliver the solution.
☑️ Managed end-to-end product delivery and rollout.
Designed and launched an automated product onboarding platform that streamlined the entire onboarding journey for marketplace and retail sellers.
Key Capabilities
⚙️ Automated the end-to-end product onboarding workflow.
🤖 Automated product information validation and review.
RedMart struggled to re-engage existing customers through traditional marketing channels. Push notifications were often ignored or lost among other Lazada campaigns, reducing voucher visibility, repeat purchases, and overall customer engagement.
Product Owner
☑️ Build customer segment data for targeted campaigns.
☑️ Led end-to-end product delivery with engineering and CRM teams.
☑️ Managed testing, rollout, and performance monitoring.
Designed and launched an automated WhatsApp marketing platform that delivered personalized voucher campaigns to targeted customer segments. The platform provided a more effective engagement channel, increasing campaign visibility, customer retention, and Gross Merchandise Value (GMV).
Key Capabilities
⚙️ Automated the end-to-end daily blasting whatsapp workflow.
🤖 Provide whatsapp marketing performance impact.
Lazada's in-house logistics network could not efficiently cover all delivery locations. To expand nationwide delivery coverage and improve fulfillment capacity, Lazada needed to integrate with multiple third-party logistics (3PL) providers.
Technical Product Manager
☑️ Defined integration requirements and product roadmap.
☑️ Collaborated with logistics and external 3PL partners.
Designed and delivered a scalable API integration that connected Lazada with multiple third-party logistics (3PL) providers. The solution automated shipment creation, tracking, and delivery status updates, enabling seamless order fulfillment across partner networks.
Postal delivery is one of the most cost-effective shipping options in Singapore, but postal providers typically do not offer real-time shipment tracking or status updates. This limited order visibility for both customers and internal operations, leading to a poorer delivery experience.
Technical Product Manager
☑️ Defined product requirements and delivery workflows.
☑️ Collaborated with transport operations teams.
☑️ Led end-to-end product development and implementation.
Designed and delivered a Virtual 3PL solution that automated shipment status updates for postal deliveries. The platform generated delivery milestones and synchronized order statuses with Lazada, improving shipment visibility without requiring direct integration from postal providers.
A full-stack toolkit spanning product, engineering, and infrastructure.
Deep dives into the problems, solutions, and outcomes.
Let's build something great together.